The Courtyard Playhouse

Introduction
Make an impact by shaping how our stories reach and inspire audiences. The Marketing & Communications Strategist is responsible for planning, coordinating, and delivering the Courtyard Playhouse’s marketing and communications activities. Working in collaboration with the General Manager and Brand & Systems Consultant, you will oversee the theatre’s overall marketing efforts — from campaign planning and press releases to coordinating the work of social media and design staff.

This role combines strategy with hands-on delivery: you will ensure that all campaigns and communications reflect the Playhouse ethos, strengthen our community presence, and build loyal audiences.

Skills & Experience:

Essential:

• 4+ years in marketing, communications, or PR (experience in arts, culture, or education strongly preferred).
• Experience coordinating campaigns across multiple channels (PR, social media, design, print).
• Strong writing, editing, and campaign-planning skills.
• Organised and confident in managing timelines and workflows (experience with Asana a plus).
• Comfortable providing direction to a small creative team.

Desirable:

• Previous experience in theatre, live performance, or cultural organisations.
• Knowledge of the UAE media landscape.
• Familiarity with arts marketing metrics and audience development strategies.

Personal Qualities:

• Creative, collaborative, and solutions-oriented.
• Sensitive to the ethos and culture of a community-focused arts organisation.
• A natural communicator who can balance strategy with hands-on execution.
• Passionate about theatre, storytelling, and audience engagement.

Perks of working at The Courtyard Playhouse

• Vibrant, creative workplace with regular team socials
• Wellness program, sports, and outdoor activities
• Full medical insurance
• Free theatre workshops
• Family-like, collaborative environment where your ideas matter
• Opportunities for skill growth and community engagement
• Visa sponsorship provided

What you'll do:

Marketing Strategy & Campaigns

• Develop quarterly marketing strategies in collaboration with the GM and Consultant.
• Plan and coordinate integrated campaigns for productions, workshops, festivals, and special events.
• Oversee campaign timelines and ensure marketing activities are delivered on schedule.
• Analyse campaign performance and provide recommendations for improvement.

PR & Media Relations

• Draft and distribute press releases, media kits, and newsletters.
• Build and maintain relationships with press, media, influencers, and cultural partners.
• Track coverage and prepare reports on PR impact.

Team Coordination

• Coordinate and guide the work of the Social Media Coordinator and Designer.
• Provide feedback, deadlines, and ensure cohesion across platforms and media.
• Use Asana to manage workflows and keep projects on track.
• Ensure that all messaging and design output aligns with the Playhouse brand and values.
• Liaise with departmental supervisors and managers in management meetings.

Community Engagement

• Champion storytelling that reflects the Playhouse ethos of kindness, creativity, and collaboration.
• Ensure that marketing campaigns foster loyalty among audiences and highlight our role as a community hub.
• Support the use of photography and creative assets in campaigns.

Your experience and skills

• Demonstrated enthusiasm for theatre and the arts—champion initiatives and inspire others with genuine commitment.
• Proven ability to approach challenges constructively—think creatively when under pressure, propose practical solutions, and adapt to change.
• Strong organization and time management—plan work in advance, manage competing priorities, and reassess when challenges arise.
• Effective communicator and collaborator—engage positively with colleagues, audiences, and partners; facilitate team cohesion and resolve misunderstandings smoothly.
• Finesse in content creation and campaign planning—develop original, brand-aligned material and coordinate delivery across channels.

Call to action
Join a creative, supportive team where your voice is valued and your work shapes the cultural heartbeat of our community. If you are passionate about making a difference through the arts and eager to contribute to a mission that spreads joy, apply now and help us inspire Dubai—one story at a time. Deadline for applications is the 13th of October 2025.